What are some other winning strategies in marketing? Marketing strategies are only limited by your innovation, imagination and creativity. If you can come up with a better way, approach, or strategy then why not go for it. The following paragraphs will reveal to you examples of marketing strategies that have been tested and proven in the real world. Any one of these could work for you in your business.
The simple marketing approach
This is about simple marketing. Positioning your business so that it is easier to understand and use then the competition. Remember when gas pumps first introduced the ability to swipe your credit card at the pump instead of having to actually walk into the gas station. What could be easier, simpler, and quicker. This is a perfect example of using the simple marketing approach.
Many customers are even willing to spend more money for convenience and the ability to make their purchases quickly and easily. Avoiding hassles and saving time are great motivators. Ask yourself, would this work in your market? New and different technologies can be used in your business to make your customers lives easier and simpler. As an example, make it easier for your customers to reorder from you Web site, so they don’t have to search through the entire site again to find exactly what they are looking for.
Using quality strategies
Quality is grossly underrated by most marketers. With everything else being relatively close to equal, many customers will go for the higher quality in their purchases. Just make sure you know what quality means in your customers mind, it may not be the same as yours. Be sure to keep a commitment to quality in every part of your business, as well as in your marketing strategies.
Talk is cheap, you have to deliver. You can’t just go around telling people your better than the competition. Even if only one aspect of you business is of better quality then your competition, you want to make sure everybody knows about it. Share testimonials of satisfied customers who enjoy your quality. Explain, in your marketing materials, the commitment you have to quality. And make sure that the price of your product is in line with the high quality image customers have for your product. Discounts and cheap prices don’t signal quality in most products.
Making your customers remember
Reminder strategies are good for customers who would not buy your product, unless a gentle reminder were to get them to think about it. This is especially great for routine purchases. The most effective way to implement this strategy is at the point of purchase also called point of purchase marketing. This is used to sway your customer at the time of his or her purchase. In retail, a store sign or display would be effective in reminding your potential customer.